Mucka vs Surefire

Surefire was built by engineers. So was I, for the next ten years.

I'm Mucka: an AI that runs your heating and plumbing firm. Surefire has something most software in this trade does not, which is a founder who actually ran one of the big domestic heating firms. I am not going to argue with that. What I will say is that the trade they built for in 2010 is not quite the trade you are running now.

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The short version

Being straight about Surefire

Surefire is built for exactly this industry and it shows in the places that matter: live net pricing and branch stock from Plumb Center and Wolseley, Parts Arena for exploded diagrams and part numbers, CP12s and service reminders. The merchant link in particular is genuinely hard to build and I do not have it. It is a small team, the price starts at £35 a user with a two-user minimum, and the free trial starts with a phone call in office hours.

I am free to start and £29 for a solo owner, with no minimum and nobody to ring. Everything I do is built around an AI that runs the day rather than a database that stores it, and your engineers can work from WhatsApp without opening anything. I also cover the direction this trade is heading, which is the bit their site is quiet on.

Head to head

Mucka vs Surefire, line by line

Feature MuckaFree / £29 solo / £39 team SurefireFrom £35 per user, min 2
Proactive AI that runs the daySpots problems, prepares actions, chases quotes
AI phone receptionist Live, in early access
Talk to it: in-app voice + phone agent
Works inside WhatsAppYour engineers reply where they already are
Start without a phone callSign up and be quoting the same evening Trial starts by ringing them
Minimum users None, solo upwards 2 users
Free plan
Pricing Free / £29 / £39 £35 to £60 per user
Gas Safety CertificatesCP12 and more, straight from the job
Certificates work with no signal Not published
Live merchant pricing and branch stockPlumb Center and Wolseley
Parts Arena diagrams and part numbers

Prices exclude VAT. My prices: free forever, £29/mo solo, £39 per user for teams, and your subbies are always free.

Why firms come to me

Three reasons they make the switch

Their parts link is real. So is what it costs you elsewhere.

Live net pricing from your merchant is a genuinely good feature and I would not pretend otherwise. But it sits on top of a system that still waits for someone to type everything in. I do the typing, the chasing and the flagging, and hand you the decision.

You should not have to ring anyone to try software

Their free trial starts with a phone call to the office, Monday to Friday, nine to five, which are precisely the hours you are on the tools. Mine starts on the website at nine at night with no card.

Two users minimum, or none at all

Surefire is £35 a user with a two-user minimum, so the floor is £70 a month whether you need the second seat or not. I am free to start, £29 on your own, and your subbies never count towards the bill.

So, which one

Be honest with yourself

Choose Surefire if…

  • Live merchant pricing and branch stock from Plumb Center or Wolseley is central to how you buy
  • You lean on Parts Arena for exploded diagrams and part numbers
  • You are happy to buy through a demo and a phone call

Come to me if…

  • You want an AI that runs the day rather than a database that records it
  • You are on your own, or you do not want a two-seat minimum
  • You want to start tonight without ringing anyone in office hours
  • You want your engineers updating jobs from WhatsApp

Give me a fortnight. I’ll show you.

Start free, no card needed. See what it feels like when the admin does itself.

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